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Director / Principal Product Marketing · Engineering & AI Development Software
I help technical software companies grow product lines by creating and executing go-to-market strategies and content plans that connect with developers, engineers, and their management chains. I've held Principal and Director roles at Intel, MathWorks, and Cadence Design Systems.
Explainer videos that taught complex concepts and demonstrated using our offering. Helped drive a 9x increase in click-throughs to download.
Messaging to raise awareness for Intel AI software offerings. Contributed to a 2x increase in inbound web traffic to AI optimizations software pages.
This interactive asset targeted managers and directors of engineering teams. Showcase asset for the launch and growth of Wireless HDL Toolbox.
Video is no longer available, but the slides capture the story:
Led fireside chat on best practices for creating content that scales.
Moderated panel: Developing and Deploying AI for Production Applications
Presented tutorial: Deploying Deep Learning Applications on FPGAs with MATLAB